Skills of effective communication

Overview

Communication in humanitarian settings is key to ensuring effective key programme implementation and beneficiaries’ satisfaction. Communication is of central value in humanitarian programming as it is the main mode of interaction between the different actors.

The course provides the basics and essentials of communication principles applicable in the humanitarian and development fields. It introduces pathways, tools and objectives of internal and external communication including media and public information analysis and management. It includes training on external communication channels such as social media, public information, public outreach, public speaking, newsletters, and advocacy in addition to internal communication channels and related tools. The course also looks at and addresses main challenges of communication in humanitarian setting.

 

Training methodology

The course aims at giving the participants hands-on practical experience in applying various communication tools to their work in the humanitarian context. The course is interactive, with a focus on participants’ individual and group work, through which they will be exploring and presenting new communication and advocacy strategies for their work. The course will draw heavily from case studies presented in an interactive way and illuminating how communication and advocacy pan out in the context of ongoing humanitarian work.

 

Who should attend?

All staff. It will be particularly beneficial for senior managers, heads of departments, project managers, project coordinators and team leaders.

 

Course objectives

By the end of the course, participants will:

• Understand and learn how to develop approaches to communicating in complex circumstances
• Understand and be able to apply the full range of current communications methods and tools in the humanitarian context
• Learn how to develop a communication strategy in the humanitarian context
• Learn how to develop advocacy strategies

 

Main topics

• Humanitarian Communication – concepts and frameworks
• Media Relations
• Communication strategy
  • current practices
  • concerns
• External and internal communication tools
• Ethical dilemmas in communication
• Context appropriate advocacy strategy

 

Number of participants  20

Duration  Two days

Documentation / Certification  Certificate of training by RASIL-International Humanitarian City and KDC
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